As an end of year show for an arts uni, the target market are of an age of which Instagram takes up a large part of their lives. I think it's a fantastic platform for beautiful and intriguing ads, of which the imagery we chose certainly fits.
The content is the close up imagery that we sourced from around the college, flicking to and from different students work whilst displaying the title, tag line, date and finally the lca logo, which stays up for a longer period of time.
A fairly simple application which pushes the concept into targeted people's hands - perhaps every Instagram user in leeds? - and brings the identity to life. I think the work is beautiful and eclectic when pushed together next to each other. Obviously the amount of work in the uni is huge and so these gifs could be extended massively, changing as much as possible.
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