Explain who you are, your values, your identity, your purpose...in terms of who
you are as you, a person not who you are in terms of graphic design.
This is telling, not selling.
Task one: Know who you are
Task two: Communicate it
My Reponse
I thought for a long time about this one, the first brief of the year. In theory it should be an easy brief but finding that essence of 'you' is really difficult without coming off as cheesy or too simplistic.
My first idea was to use a fable about teamwork, noting my reluctance to work in a team in the past, but my desire to collaborate more this year!
I found a fable that fit but on reflection didn't think it was personal enough to reflect my identity.
I did, however, think that the idea of a fable fits me as a personality... but I had to find a different one.
The Tree and the Reed is a tale about a tree bragging about it's deep roots and stature, whilst a small reed listens quietly. A storm comes, the tree falls but the reed bends to the wind and survives.
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