My brief to myself was to create copy that greeted as if an 'old friend'. Something that inspired thought and hopefully a new thought everyday!
Having taken a deep look at the work of artists listed in previous posts, particularly in tone of voice, I set about creating a phrase that reflected Plusnet and the internet whilst maintaining a personal feeling - trying to relate to e v e r y b o d y.
Phrases above:
Very much directed at YOU
this is your life
this is your slice of paradise
be the best you
it'll be fine
SOMETHING
GOODTHINGS
Wall things
Keep Going
You complete me
get over me
it's sunny somewhere
Connectivity
We're all closer
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