The Penguin Cover brief was almost certainly my least successful brief. I set out with the idea of producing three visually linked covers which derived from an aesthetic, as apposed to the storyline of themes of each individual book.
The finished cover designs are aesthetically pleasing and do visually link to each other so in that regard, they hit the brief that I set myself, however as book covers for their individual stories and contents, they don't deliver.
The idea of using a sparse layout and a scripted hand drawn title came from thinking about the author's first written version of their title. I think there's an interesting project within that... tracking down the author's original handwriting from the time of the writing of the book, however in this case it was my writing and so loses this contextual depth.
I do think the colour choices and sparsity of the layouts are successful. The teal type on the 'Emil...' cover hints at the exciting mischief and mystery within the childrens' book, whilst a Clockwork Orange essentially chooses itself!
In conclusion, the covers were successful in terms of visually linking three very different books, but in doing so missed the key point of explicitly conveying each individual book.
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