Eventually we came up with Depth, which we liked - it has great connotations for the work that comes out of the university. We did, however feel it was a little cold and lacking, so we settled on In Depth which seems like a phrase that could build some momentum in the build up to a show.
The visuals below show us working out composition and use of the wealth of imagery we came across. We initially used the imagery within confined small spaces (with lots of white space) in order to provoke some kind of 'deep viewing' of each piece, reflecting the depth of the exhibition.
Above shows the progression and widening of the image as we realised the images were too good to hide away!
Above shows the three images progressively getting closer and more 'in depth'.
We also played with typography and layout, seeing how different type connoted different personalities and tones of voice. Eventually we settled on lowercase Madras, which is calm and open.
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